However much things change, people still judge a book by its cover.
The cover is one of the most important selling tools for your book. Depending on the genre of your book, you may need both images and design, or just design. If you write books in the self-help genre, you can get away with a simple, easy-to-read “text treatment” (for an example of this see The Creative Life in 365 Degrees below).
Below is a gallery of books that I have published in print and as ebooks. Several have been on Amazon’s bestselling list.
Click on an image to open the slide show.
The image is of a popup toy that I bought in Chelsea a few years ago. Tension is indicated by the jarring offset of the foreground and background colors.
Tutorial: How Gestalt principles can be used to communicate and sell through graphic design by Aliyah Marr
A collection of animated ads and banners for American Express.
In this series, I show my students how to design websites with outstanding site architecture.
Like a lot of designers, I own a MacBook. Every single time I take my computer out of its case, I have to remember to place the laptop with its logo upside-down, so I can open the lid. Of course, as a graphic designer and marketer, I like to reflect about why Apple placed their …
Aliyah Marr’s tutorial on how to use color on the web: principles and good practices.
In this tutorial I profile four professional designers who spend their “off hours” working on personal creative projects.
A “calendar” book of inspirational quotes for creative people.
Conceptual website design and specs for San Diego Folklife.
In this tutorial, I get to be the police officer and report on crimes in web design.
I design beautiful book interiors too. Here is a sample spread from one of my latest books, The Tarot Key.
Most people don’t know the difference between a designer and an illustrator. An illustrator paints or draws pictures. Graphic designers work with text and images in balanced compositions; in other words, a designer puts together the pieces of the book. Sometimes illustrators are also designers.
The above books were designed and illustrated by Aliyah Marr.