Seth Godin Talks About Tribes

Seth talks about how tribes are replacing kings in our society. (See my article, The Funeral of the King below.) Leading and connecting people and ideas due to the explosion of mass media. Technology hasn’t homogenized society, instead it has given us the opportunity to create “silos” of interest. You can connect with your special interest group now worldwide.

Tribes, not money, not factories, not politics will change society. Find something worth changing, and assemble tribes to make a movement. You don’t need everyone, you need just a thousand people. It is not a mass thing, its about finding the true believers.

It’s not about persuading people, it’s about finding those who need to be connected.
These tribal individuals are heretics who say, “I cannot abide the status quo, I want to change things.”