Originally posted on Author Solutions - The Indie Book Writers Blog | Self Publishing | Get Published:
For many years of my career, I was a creative director at an ad agency and one thing I would tell the writers on my team is we do not work for a deli. We are not paid by the pound or volume we write. In fact, many times when they would bring me copy for an ad, I would ask them to go back and take 30% of the words out of what they wrote and see if it hurt the communication. In almost every case, the communication was improved by using fewer words. I think authors of books would find the same exercise helpful. Even though books are not bound by the time and page restrictions of advertising, writing with brevity and clarity can actually make the writing more powerful.
The road to not writing badly starts with simplifying and clarifying.- Ben Yagoda