Don’t Eat Bird Seed
In a shamelessly transparent ploy to increase my Parallel Mind blog readership, I am offering my new ebook, Bird Seed, a rather unconventional book on social media, FREE to new subscribers, new links or new friends. How do you get
Don’t Eat Bird Seed
In a shamelessly transparent ploy to increase my Parallel Mind blog readership, I am offering my new ebook, Bird Seed, a rather unconventional book on social media, FREE to new subscribers, new links or new friends. How do you get
Top SciFi Author Offers Free Ebooks for Download
I just love this: author Cory Doctorow is offering not only free ebooks, but is giving those in developing countries a license to reproduce and sell his books. As he says: On this page, you will find downloadable full-text versions
Top SciFi Author Offers Free Ebooks for Download
I just love this: author Cory Doctorow is offering not only free ebooks, but is giving those in developing countries a license to reproduce and sell his books. As he says: On this page, you will find downloadable full-text versions
Legendary Designer Saul Bass Website
Back on the internet: http://saulbass.tv/
Legendary Designer Saul Bass Website
Back on the internet: http://saulbass.tv/
Saul Bass Font: Hitchcock Now Available for Download
In searching for a new, fun and funky font for a site redesign, I found the Hitchcock font from Matt Terich. The font is available for free download. Just click on the picture of the font to the left.
Saul Bass Font: Hitchcock Now Available for Download
In searching for a new, fun and funky font for a site redesign, I found the Hitchcock font from Matt Terich. The font is available for free download. Just click on the picture of the font to the left.
The Story of a Good Book Gone Bad, and What it Took to Save It
A couple of years ago, I had a client who had lost his book designer to a family emergency and gave me the project. I was appalled at the state of his book. The book was a 500 page book
The Story of a Good Book Gone Bad, and What it Took to Save It
A couple of years ago, I had a client who had lost his book designer to a family emergency and gave me the project. I was appalled at the state of his book. The book was a 500 page book
Advertising & Information Overload
It’s amazing how a philosopher from 1755 predicted the current age. I wrote about how people cannot stand any more information, especially in the form of advertising, in my new book: Bird Seed, an unconventional book on social media The
Advertising & Information Overload
It’s amazing how a philosopher from 1755 predicted the current age. I wrote about how people cannot stand any more information, especially in the form of advertising, in my new book: Bird Seed, an unconventional book on social media The
How Do Creative People Use Twitter?
A few weeks ago I posted a question on LinkedIn to see how creative people were using Twitter. Do You Have Any Unusual Ways to Use Twitter? I have been tweeting excerpts from my book for the last two weeks
How Do Creative People Use Twitter?
A few weeks ago I posted a question on LinkedIn to see how creative people were using Twitter. Do You Have Any Unusual Ways to Use Twitter? I have been tweeting excerpts from my book for the last two weeks
How Do You Like Them Upside Down Apples?
I, like a lot of designers, own a MacBook. Every single time I take my computer out of its case, I have to remember to place the laptop with its apple upside-down, so I can open the lid. Of course,
How Do You Like Them Upside Down Apples?
I, like a lot of designers, own a MacBook. Every single time I take my computer out of its case, I have to remember to place the laptop with its apple upside-down, so I can open the lid. Of course,
Seth Godin’s Head: Bald as a Brand
As a designer, marketer and all-around thinker, I must say that I love Seth Godin. But it is not his trim physique that attracts my attention, it is his head. Particularly the top of his head. There it is in
Seth Godin’s Head: Bald as a Brand
As a designer, marketer and all-around thinker, I must say that I love Seth Godin. But it is not his trim physique that attracts my attention, it is his head. Particularly the top of his head. There it is in
A Book Illustrator I Admire
Barry Moser (born 1940) is a renowned artist, most famous as a printmaker and illustrator of numerous works of literature. He studied with Leonard Baskin.[1] Some of his most celebrated work has been his illustrations for Lewis Carroll’s Alice’s Adventures
A Book Illustrator I Admire
Barry Moser (born 1940) is a renowned artist, most famous as a printmaker and illustrator of numerous works of literature. He studied with Leonard Baskin.[1] Some of his most celebrated work has been his illustrations for Lewis Carroll’s Alice’s Adventures
Tips for Self-Publishing Your Book
Tips for successful self-publishing: DO 1. publish your print book with LS however, there are definite hidden pitfalls in their service, so you should have outside help — they are not geared to help you, the small publisher, and can’t
Tips for Self-Publishing Your Book
Tips for successful self-publishing: DO 1. publish your print book with LS however, there are definite hidden pitfalls in their service, so you should have outside help — they are not geared to help you, the small publisher, and can’t
Success Talking to Your Boss
One of the best skills a designer can learn is how to talk to the left-brain types. What is important to them? That is how you should frame every point you make. Here is a list of left-brain values: time
Success Talking to Your Boss
One of the best skills a designer can learn is how to talk to the left-brain types. What is important to them? That is how you should frame every point you make. Here is a list of left-brain values: time
Pocket Parallel Mind Now Available as Ebook
My newest book, Pocket Parallel Mind is now available to download. The printed version of the book will be shipping in January 2011. You can order advance copies here: http://www.parallelmindzz.com/pocketparallelmind.html
Pocket Parallel Mind Now Available as Ebook
My newest book, Pocket Parallel Mind is now available to download. The printed version of the book will be shipping in January 2011. You can order advance copies here: http://www.parallelmindzz.com/pocketparallelmind.html
Gap’s New Logo Gets a Redesign by Social Media
Should non-designers design Gap’s new logo? A new article from Jennifer Van Grove on Mashable states, “Gap unveiled yesterday a new logo Vice President of Corporate Communications Bill Chandler describes as, “a more contemporary, modern expression.” Unfortunately, fans, designers and
Gap’s New Logo Gets a Redesign by Social Media
Should non-designers design Gap’s new logo? A new article from Jennifer Van Grove on Mashable states, “Gap unveiled yesterday a new logo Vice President of Corporate Communications Bill Chandler describes as, “a more contemporary, modern expression.” Unfortunately, fans, designers and
How to Be the Perfect Client, So Your Designer Goes the Xtra Mile for You
DESIGN IS A PARTNERSHIP When you engage a designer, you enter into a partnership. Your designer will go the extra mile for you if you are the perfect client, just as you should be willing to go the extra mile
How to Be the Perfect Client, So Your Designer Goes the Xtra Mile for You
DESIGN IS A PARTNERSHIP When you engage a designer, you enter into a partnership. Your designer will go the extra mile for you if you are the perfect client, just as you should be willing to go the extra mile
Take It From This Successful Blogger, Social Media is a Pain in the —-
File under Hilarious: An article, posted by a blogger who is on his way to three million visitors, proposes solving the physical ailments caused by a life in front of the computer with — guess what? — a computer program
Take It From This Successful Blogger, Social Media is a Pain in the —-
File under Hilarious: An article, posted by a blogger who is on his way to three million visitors, proposes solving the physical ailments caused by a life in front of the computer with — guess what? — a computer program
The World’s Most Popular Blogs
I had a question for WordPress today, but as the answer was not forthcoming from my favorite CMS, I went to the web to find out: What are the most popular blogs out there today? “Top 20 Most Popular Blog
The World’s Most Popular Blogs
I had a question for WordPress today, but as the answer was not forthcoming from my favorite CMS, I went to the web to find out: What are the most popular blogs out there today? “Top 20 Most Popular Blog
Less is Still More, Even More Than The Sum of Its Parts
I have now written and produced over 100 tutorial movies on design and marketing for MediaBistro. Lately, these have started to resemble textbooks. The last one, on the influence of Bauhaus design in web design today, looked like a glossy
Less is Still More, Even More Than The Sum of Its Parts
I have now written and produced over 100 tutorial movies on design and marketing for MediaBistro. Lately, these have started to resemble textbooks. The last one, on the influence of Bauhaus design in web design today, looked like a glossy
The Future of Banned Books
My local library has a glass display case at the entrance for themed exhibits of books. This month they are having an exhibit of banned books. Whoever does the display has a great sense of design; they have placed a
The Future of Banned Books
My local library has a glass display case at the entrance for themed exhibits of books. This month they are having an exhibit of banned books. Whoever does the display has a great sense of design; they have placed a
Stop Computer Theft with Prey
Prey is a lightweight application that will help you track and find your laptop if it ever gets stolen. It works in all operating systems and not only is it Open Source but also completely free. Recover what is rightfully
Stop Computer Theft with Prey
Prey is a lightweight application that will help you track and find your laptop if it ever gets stolen. It works in all operating systems and not only is it Open Source but also completely free. Recover what is rightfully
The Perfect Twitter Tool: What Twitter Should Have Been
A lot of people use Tweetdeck, but I find it cumbersome. You have to download and install it on your computer, plus it often didn’t work properly. In comparison, let me recommend Hootsuite, an online application that does everything that
The Perfect Twitter Tool: What Twitter Should Have Been
A lot of people use Tweetdeck, but I find it cumbersome. You have to download and install it on your computer, plus it often didn’t work properly. In comparison, let me recommend Hootsuite, an online application that does everything that
Find the Unfindable: 12 Ways to Find Anyone’s Personal Email Address
12 Tips and Tricks to Hunt Down Personal Email Addresses‘ Now, when I say “personal” email address, I’m not talking about a Gmail, Hotmail or AOL account exclusively. I’m also referring to their personal company email address, Web hosting domain
Find the Unfindable: 12 Ways to Find Anyone’s Personal Email Address
12 Tips and Tricks to Hunt Down Personal Email Addresses‘ Now, when I say “personal” email address, I’m not talking about a Gmail, Hotmail or AOL account exclusively. I’m also referring to their personal company email address, Web hosting domain
Empower Individuals and Build a More Equitable Society at the Same Time
Just posted on Parallel Mind: I like to see natural processes such as capillary action as metaphors for how we can model ourselves and a build a better, more equitable society. I propose a grass-roots movement I’ll call the ‘Trickle-up
Empower Individuals and Build a More Equitable Society at the Same Time
Just posted on Parallel Mind: I like to see natural processes such as capillary action as metaphors for how we can model ourselves and a build a better, more equitable society. I propose a grass-roots movement I’ll call the ‘Trickle-up
Mercedes-Benz Logo Evolution
Anyone who loves logos will love this site. Here is an article about the evolution of the Mercedes-Benz logo. http://www.logodesignlove.com/mercedes-benz-logo-evolution
Mercedes-Benz Logo Evolution
Anyone who loves logos will love this site. Here is an article about the evolution of the Mercedes-Benz logo. http://www.logodesignlove.com/mercedes-benz-logo-evolution
The End of The Consumer Culture
A society based upon consumers is not a culture, it’s a profit machine for the increasingly few at the top of the feeding chain. The end result is the erosion of the economic base for this society as more and
The End of The Consumer Culture
A society based upon consumers is not a culture, it’s a profit machine for the increasingly few at the top of the feeding chain. The end result is the erosion of the economic base for this society as more and
Creative Copywriting on Twitter
Fun With Creative Copywriting; Parallel Mind Giveaway December 2, 2009 They say that people need to see an ad quite a few times before they take action, so I have been posting Tweets for my 2-for-1 book sale on Twitter until
Creative Copywriting on Twitter
Fun With Creative Copywriting; Parallel Mind Giveaway December 2, 2009 They say that people need to see an ad quite a few times before they take action, so I have been posting Tweets for my 2-for-1 book sale on Twitter until
Directory of Creative Thought Leaders on Twitter
Yesterday, I decided to make a list on Twitter called “Creative Thought Leaders” consisting of all the people who I feel are on the leading edge of social change, creative thinking and innovation. If you know of any creative thought
Directory of Creative Thought Leaders on Twitter
Yesterday, I decided to make a list on Twitter called “Creative Thought Leaders” consisting of all the people who I feel are on the leading edge of social change, creative thinking and innovation. If you know of any creative thought
Mac Boots With Num-Lock on and Can’t Get It Off? Here’s One Solution.
This morning, I noticed a perplexing problem: the function of numlock was reversed. When I turned on my macbook on the caps lock key and num lock key were already lit. When I typed my characters are in lower case
Mac Boots With Num-Lock on and Can’t Get It Off? Here’s One Solution.
This morning, I noticed a perplexing problem: the function of numlock was reversed. When I turned on my macbook on the caps lock key and num lock key were already lit. When I typed my characters are in lower case
What Makes a Site Sticky? Your Sticky Site Could be Featured in My Next Video
A sticky website is one that you can’t leave. Sometimes it is a matter of a technical wiz-bang Flash interface, or it may be just that the site leads you on and on down a path of deliciously sticky choices.
What Makes a Site Sticky? Your Sticky Site Could be Featured in My Next Video
A sticky website is one that you can’t leave. Sometimes it is a matter of a technical wiz-bang Flash interface, or it may be just that the site leads you on and on down a path of deliciously sticky choices.
The Good Morning Art Project: Another Creative Use of Twitter
Some people might not call this art, instead it is what we information designers have been doing all along. From Wikipedia: Information design began as a subset of, or synonym for, graphic design[citation needed] and is often taught as part
The Good Morning Art Project: Another Creative Use of Twitter
Some people might not call this art, instead it is what we information designers have been doing all along. From Wikipedia: Information design began as a subset of, or synonym for, graphic design[citation needed] and is often taught as part
Squeezing a Book Through Twitter, 140 Characters at a Time
I have been sharing my book, Parallel Mind, The Art of Creativity, through Twitter, by Tweeting excerpts in the form of quotes. I post quotes whenever I am online. The first 45 pages of my book gave me over 50
Squeezing a Book Through Twitter, 140 Characters at a Time
I have been sharing my book, Parallel Mind, The Art of Creativity, through Twitter, by Tweeting excerpts in the form of quotes. I post quotes whenever I am online. The first 45 pages of my book gave me over 50
Tweeting for a Living: Big Businesses Hire Tweeters
Tweet for hire: More big businesses hire tweeters By HEATHER LALLEY (AP) – 4 hours ago CHICAGO — People around the world interact with Alecia Dantico all day. Usually, though, they don’t know whether she’s young or old, male or
Tweeting for a Living: Big Businesses Hire Tweeters
Tweet for hire: More big businesses hire tweeters By HEATHER LALLEY (AP) – 4 hours ago CHICAGO — People around the world interact with Alecia Dantico all day. Usually, though, they don’t know whether she’s young or old, male or
Funky Graphics on Your Browser? Text Scrambled and Illegible?
I recently had a funky problem on my Mac that really flummoxed me. Here is a picture that shows a page from my own site: it has heavy black diagonal lines and triangular boxes slashing across the page. I discovered
Funky Graphics on Your Browser? Text Scrambled and Illegible?
I recently had a funky problem on my Mac that really flummoxed me. Here is a picture that shows a page from my own site: it has heavy black diagonal lines and triangular boxes slashing across the page. I discovered
Time To Impact: Turn Around a Town in 365 days
Time To Impact The Idea… Turn around Paterson, one of the largest and poorest cities in New Jersey, –180 degrees in 365 days. A short time. A big impact… Watch the teaser trailer… We have assembled a talented film and
Time To Impact: Turn Around a Town in 365 days
Time To Impact The Idea… Turn around Paterson, one of the largest and poorest cities in New Jersey, –180 degrees in 365 days. A short time. A big impact… Watch the teaser trailer… We have assembled a talented film and
Social Media Marketing: You Have to Give to Get
These days, content seems to be king. But in order to get the eyes you desire, it seems that you have to provide lots of free content first. I like to explain to my clients who wish to market themselves
Social Media Marketing: You Have to Give to Get
These days, content seems to be king. But in order to get the eyes you desire, it seems that you have to provide lots of free content first. I like to explain to my clients who wish to market themselves
Designing a New Culture
It is no mistake that I chose the phrase “Designing a New Culture” for my slogan. I believe that interactive design form is changing not only how we communicate, but how we think. Ultimately design changes society at a very
Designing a New Culture
It is no mistake that I chose the phrase “Designing a New Culture” for my slogan. I believe that interactive design form is changing not only how we communicate, but how we think. Ultimately design changes society at a very
Catch a New Wave in Social Interaction
Web surfers should like this; coming later this year, Google launches the Wave, a new form of communication and collaboration. I imagine that Wiki’s are the inspiration for this new medium. Google’s Wave is equal parts conversation and document. Using
Catch a New Wave in Social Interaction
Web surfers should like this; coming later this year, Google launches the Wave, a new form of communication and collaboration. I imagine that Wiki’s are the inspiration for this new medium. Google’s Wave is equal parts conversation and document. Using
Aliyah Marr Interviews Sean Kelley for Parallel Mind
Excerpt from Parallel Mind Blog: Sean Kelley is an artist / designer who designs and curates art exhibits in San Diego. Recently I interviewed him for my tutorial, Designers with Double Lives, for Graphics.com. He generously gave me more information
Aliyah Marr Interviews Sean Kelley for Parallel Mind
Excerpt from Parallel Mind Blog: Sean Kelley is an artist / designer who designs and curates art exhibits in San Diego. Recently I interviewed him for my tutorial, Designers with Double Lives, for Graphics.com. He generously gave me more information
Designers with Double Lives
I produce tutorials for graphic designers for Graphics.com/learning. My topic has evolved over the last few months to be more editorial and inspirational than instructional. The latest tutorial is entitled, “Designers with Double Lives.” It is about designers who follow
Designers with Double Lives
I produce tutorials for graphic designers for Graphics.com/learning. My topic has evolved over the last few months to be more editorial and inspirational than instructional. The latest tutorial is entitled, “Designers with Double Lives.” It is about designers who follow
The Art of Interactive Design
I am both a designer and an artist. That is to say, I was educated as a fine artist, and later went into design. Design started out as a coping technique and then grew into an amazing medium for my
The Art of Interactive Design
I am both a designer and an artist. That is to say, I was educated as a fine artist, and later went into design. Design started out as a coping technique and then grew into an amazing medium for my
Sales Principles at the Heart of any Marketing Stategy
Good sales principles are the heart of any marketing strategy. Here are my top ten: 1. Know your product / service. 2. Know the needs of your customer. 3. Give them exactly what they need now, and for their near
Sales Principles at the Heart of any Marketing Stategy
Good sales principles are the heart of any marketing strategy. Here are my top ten: 1. Know your product / service. 2. Know the needs of your customer. 3. Give them exactly what they need now, and for their near
Tips on How to Build an Online Presence
Whether you are selling a product, promoting a business, trying to find a new job, or building your own brand, you need to know how to promote these days. The rules have changed. No longer can we advertise directly —
Tips on How to Build an Online Presence
Whether you are selling a product, promoting a business, trying to find a new job, or building your own brand, you need to know how to promote these days. The rules have changed. No longer can we advertise directly —
Marketing for “Dummies”
I have always disliked the titles of the Dummy series, even as I know it draws attention (and makes sales). I am not a dummy, but I will pick up a book with that title, just because I know it
Marketing for “Dummies”
I have always disliked the titles of the Dummy series, even as I know it draws attention (and makes sales). I am not a dummy, but I will pick up a book with that title, just because I know it
Turn Your Customers into Loyal Clients
One of my first jobs was in the camera department of a large department store, which taught me a great deal about sales and marketing. My manager, who I will call “Abe,” showed me how to turn one-time customers into
Turn Your Customers into Loyal Clients
One of my first jobs was in the camera department of a large department store, which taught me a great deal about sales and marketing. My manager, who I will call “Abe,” showed me how to turn one-time customers into
The Art of Nonconformity
Recommended reading: For the chronically non-conformed, Chris Guillebeau’s blog on independent thinking, The Art of NonConformity. Chris and I have a lot in common. Like the inclination to contrariness, and the inability to be a cog-in-the-wheel, remember inconsequential trivia, or
The Art of Nonconformity
Recommended reading: For the chronically non-conformed, Chris Guillebeau’s blog on independent thinking, The Art of NonConformity. Chris and I have a lot in common. Like the inclination to contrariness, and the inability to be a cog-in-the-wheel, remember inconsequential trivia, or
Seth Godin Talks About Tribes
Seth talks about how tribes are replacing kings in our society. (See my article, The Funeral of the King below.) Leading and connecting people and ideas due to the explosion of mass media. Technology hasn’t homogenized society, instead it has
Seth Godin Talks About Tribes
Seth talks about how tribes are replacing kings in our society. (See my article, The Funeral of the King below.) Leading and connecting people and ideas due to the explosion of mass media. Technology hasn’t homogenized society, instead it has
The King’s Funeral
In olden days, when a king died, it was custom among many cultures to bury the whole court along with the king. The current financial “crisis” was brought about by the greed of a few “kings” who materially benefited from
The King’s Funeral
In olden days, when a king died, it was custom among many cultures to bury the whole court along with the king. The current financial “crisis” was brought about by the greed of a few “kings” who materially benefited from
Are You a Designer who is Also a Fine Artist? I Want to Showcase Your Work on Graphics.com
Graphic Designers, Do You Live a Double Life as a Fine Artist? I want to interview you and showcase your work on Graphics.com/learning. —- My name is Aliyah Marr. I am an artist, author and designer. I produce tutorials for designers
Are You a Designer who is Also a Fine Artist? I Want to Showcase Your Work on Graphics.com
Graphic Designers, Do You Live a Double Life as a Fine Artist? I want to interview you and showcase your work on Graphics.com/learning. —- My name is Aliyah Marr. I am an artist, author and designer. I produce tutorials for designers
Can Artists Save the World?
Check out Aliyah Marr’s newest creative concept: The Thetawave Project. “The Thetawave Project is a think-tank about social change and sustainability. It is a place where creative idea originators will be able to develop and nurture ideas about sustainable, socially-conscious
Can Artists Save the World?
Check out Aliyah Marr’s newest creative concept: The Thetawave Project. “The Thetawave Project is a think-tank about social change and sustainability. It is a place where creative idea originators will be able to develop and nurture ideas about sustainable, socially-conscious
Creativity at Work Seminar
Aliyah Marr, author of Parallel Mind, The Art of Creativity offers a new seminar on “applied” or practical creativity. She will show participants how to apply the creative principles to specific problems and situations at work. Following is a copy
Creativity at Work Seminar
Aliyah Marr, author of Parallel Mind, The Art of Creativity offers a new seminar on “applied” or practical creativity. She will show participants how to apply the creative principles to specific problems and situations at work. Following is a copy
Interview of Jim Moriarty, CEO of Surfrider.org
Aliyah Marr interviews Jim Moriarty, CEO of The Surfrider Foundation on the state of the environment today and about how we can all help. See the interview at: Blip.tv The Gaia Paradigm
Interview of Jim Moriarty, CEO of Surfrider.org
Aliyah Marr interviews Jim Moriarty, CEO of The Surfrider Foundation on the state of the environment today and about how we can all help. See the interview at: Blip.tv The Gaia Paradigm
Aliyah Marr Starts Seminar Circuit on Creative Development
Aliyah Marr speaks on personal development through the practice of art. Videos of the first part of the seminar are on her blog and on iTunes.
Aliyah Marr Starts Seminar Circuit on Creative Development
Aliyah Marr speaks on personal development through the practice of art. Videos of the first part of the seminar are on her blog and on iTunes.
Comic Relief for Document Overload
When you have had enough of the paper-full (the opposite of paper-less) office, try the following amusing quick-fix: http://www.the-unloader.com/ Swedish agency FarFar teamed up with Acne and Perfect Fools to launch this site for Nokia promoting the E71 and E66
Comic Relief for Document Overload
When you have had enough of the paper-full (the opposite of paper-less) office, try the following amusing quick-fix: http://www.the-unloader.com/ Swedish agency FarFar teamed up with Acne and Perfect Fools to launch this site for Nokia promoting the E71 and E66
Seminar on Creativity at The San Diego Chat Club, Jan 23rd
Starting her seminar circuit in her home town of San Diego, Aliyah Marr will give a talk based upon her new book, “www.parallelmindbook.com.” See the Parallel Mind blog to see the entire announcement, including directions to the event. “Parallel Mind,
Seminar on Creativity at The San Diego Chat Club, Jan 23rd
Starting her seminar circuit in her home town of San Diego, Aliyah Marr will give a talk based upon her new book, “www.parallelmindbook.com.” See the Parallel Mind blog to see the entire announcement, including directions to the event. “Parallel Mind,
When Did Marketing Become a Desert of Statistics?
Business and money do not create anything. Inventors develop new products, and creative marketers communicate the value of those products to customers. In the end, the only thing that distinguishes one widget from another is the creative branding or a
When Did Marketing Become a Desert of Statistics?
Business and money do not create anything. Inventors develop new products, and creative marketers communicate the value of those products to customers. In the end, the only thing that distinguishes one widget from another is the creative branding or a
Prescription for Corporate Success Using Parallel Mind Techniques and Principles
Author of “Parallel Mind, The Art of Creativity” is available for custom corporate restructuring, and seminars on creativity, team-building, and viral marketing.
Prescription for Corporate Success Using Parallel Mind Techniques and Principles
Author of “Parallel Mind, The Art of Creativity” is available for custom corporate restructuring, and seminars on creativity, team-building, and viral marketing.
Advertisers: Be Impeccable With Your Word
Honesty in advertising has become more imperative than ever before. The advent of viral marketing has increased the power of the consumer, and your word better equal his experience. This is nowhere more apparent than on the web. Marketers still
Advertisers: Be Impeccable With Your Word
Honesty in advertising has become more imperative than ever before. The advent of viral marketing has increased the power of the consumer, and your word better equal his experience. This is nowhere more apparent than on the web. Marketers still
Who Could Resist Buying Shoes and Doing Good at the Same Time?
I couldn’t resist the concept behind this company. It seems to be a true example of feel-good marketing as described in former articles in this blog. Read this article on TOMS Shoes in Foam Magazine: http://www.foammagazine.com/featured/toms-means-one-for-me-one-for-you/#more-451 Blake Mycoskie blends philanthropy
Who Could Resist Buying Shoes and Doing Good at the Same Time?
I couldn’t resist the concept behind this company. It seems to be a true example of feel-good marketing as described in former articles in this blog. Read this article on TOMS Shoes in Foam Magazine: http://www.foammagazine.com/featured/toms-means-one-for-me-one-for-you/#more-451 Blake Mycoskie blends philanthropy
Promotional Copy that Sizzles
Your copy can make or break your website; the content on your site should support your product, company or service. When it doesn’t, sites don’t work. Common content errors include: Endless Sand and not a Drop to Drink. Lost in
Promotional Copy that Sizzles
Your copy can make or break your website; the content on your site should support your product, company or service. When it doesn’t, sites don’t work. Common content errors include: Endless Sand and not a Drop to Drink. Lost in
Making a Business Based Upon Sustainability
It seems that eco-awareness and sustainability is on everyone’s tongues these days. A year ago I created two blogs on these subjects: http://gaiaparadigm.wordpress.com http://alteverything.wordpress.com Little did I suspect that I was just a nose in front of the pack. Since
Making a Business Based Upon Sustainability
It seems that eco-awareness and sustainability is on everyone’s tongues these days. A year ago I created two blogs on these subjects: http://gaiaparadigm.wordpress.com http://alteverything.wordpress.com Little did I suspect that I was just a nose in front of the pack. Since
Vision of an Interactive Future
THE FUTURE The Emergence of Interactive Media and the Democratization of Communication As a culture we are evolving from left brain bias to a more balanced mode. We are increasingly becoming more right brain — we are becoming a picture-based
Vision of an Interactive Future
THE FUTURE The Emergence of Interactive Media and the Democratization of Communication As a culture we are evolving from left brain bias to a more balanced mode. We are increasingly becoming more right brain — we are becoming a picture-based
Feel Good Marketing–Article 3
This last article on feel-good marketing focuses on customer service: that part of the company that most advertisers and marketers seem to ignore. It is, admittedly, the hardest part of any business. The employees may not be well-paid or sufficiently
Feel Good Marketing–Article 3
This last article on feel-good marketing focuses on customer service: that part of the company that most advertisers and marketers seem to ignore. It is, admittedly, the hardest part of any business. The employees may not be well-paid or sufficiently
Feel Good Marketing–Article 2
In the first article, Feel Good Marketing, I talked about how a company can get and retain customers by generating a “feel good” experience for the consumer throughout the entire business process; from marketing, through the sale, through post sale,
Feel Good Marketing–Article 2
In the first article, Feel Good Marketing, I talked about how a company can get and retain customers by generating a “feel good” experience for the consumer throughout the entire business process; from marketing, through the sale, through post sale,
Feel-Good Marketing — Article 1
Feel-Good Marketing Marketing is all about getting the customer to buy your product. To that end here are a few simple guidelines: 1. make it easy for them to buy your product–remove the obstacles to sale 2. make your product
Feel-Good Marketing — Article 1
Feel-Good Marketing Marketing is all about getting the customer to buy your product. To that end here are a few simple guidelines: 1. make it easy for them to buy your product–remove the obstacles to sale 2. make your product
Building Community, Article 3
This series of articles is about building a virtual community based upon what I call “natural ethics” (see Building a Community, Article 1), and upon an internal system of “tithing” as a reward system for the members of the community.
Building Community, Article 3
This series of articles is about building a virtual community based upon what I call “natural ethics” (see Building a Community, Article 1), and upon an internal system of “tithing” as a reward system for the members of the community.
Building Community, Article 2
This series of articles is about how to create a virtual community using the principles of “Natural Ethics” as outlined in article one. This new kind of community benefits all members, according to the individual’s creativity and effort. The infrastructure
Building Community, Article 2
This series of articles is about how to create a virtual community using the principles of “Natural Ethics” as outlined in article one. This new kind of community benefits all members, according to the individual’s creativity and effort. The infrastructure
Building an Online Community, Article 1
This is the first in a series of articles about how to build a new kind of socio-economic virtual community using “natural ethics” as policy and structure. The financial benefit to belonging in the community I propose is equally shared
Building an Online Community, Article 1
This is the first in a series of articles about how to build a new kind of socio-economic virtual community using “natural ethics” as policy and structure. The financial benefit to belonging in the community I propose is equally shared
Viral Marketing 101
There is a great interest in viral marketing these days. In many ways it is a marketer’s dream — for little or no money you could get the word out about your product or brand. How? Let your customers do
Viral Marketing 101
There is a great interest in viral marketing these days. In many ways it is a marketer’s dream — for little or no money you could get the word out about your product or brand. How? Let your customers do
Thinking In Pictures — recommended reading on the autistic experience
In my research for my book, Parallel Mind, I have found the inspiring work Thinking in Pictures by Temple Grandin. I quote it and her article, My Mind is a Web Browser: How People with Autism Think. below. Both may
Thinking In Pictures — recommended reading on the autistic experience
In my research for my book, Parallel Mind, I have found the inspiring work Thinking in Pictures by Temple Grandin. I quote it and her article, My Mind is a Web Browser: How People with Autism Think. below. Both may
The Democratization of Media
Some call this phenomenon “open source media.” The emergence of popular outlets for amateur expression such as YouTube, FaceBook, and MySpace has changed interactive media in an unanticipated way. Who is an authority in an environment where anyone can contribute
The Democratization of Media
Some call this phenomenon “open source media.” The emergence of popular outlets for amateur expression such as YouTube, FaceBook, and MySpace has changed interactive media in an unanticipated way. Who is an authority in an environment where anyone can contribute
Building a Community
In composing a proposal for a company intent on community building, I reflected on what is community; what encourages people to use/belong to a community? I think that it is the right blend of uniqueness and alikeness. UNIQUENESS — what
Building a Community
In composing a proposal for a company intent on community building, I reflected on what is community; what encourages people to use/belong to a community? I think that it is the right blend of uniqueness and alikeness. UNIQUENESS — what
The Elephant in the Living Room has #*@ on the Floor
While many of my colleagues will disagree with me, I remain convinced that we are entering a new age; one that no longer operates by the same rules as the one we are leaving. We are evolving from a story-based
The Elephant in the Living Room has #*@ on the Floor
While many of my colleagues will disagree with me, I remain convinced that we are entering a new age; one that no longer operates by the same rules as the one we are leaving. We are evolving from a story-based
The Tools that Shape Us
I like to reflect on the evolution of science, technology and human culture. I have an avid interest in archeology, general science, quantum physics, art, music, dance, drama, and all other human endeavors. In every one of these fields, it
The Tools that Shape Us
I like to reflect on the evolution of science, technology and human culture. I have an avid interest in archeology, general science, quantum physics, art, music, dance, drama, and all other human endeavors. In every one of these fields, it
